Why Xact Impact Natural Pest Management?
Xact Impact Natural Pest Management offers affordable, home-based franchise opportunities, ideal for either current pest control industry personnel wishing to be meaningfully different than the 20,000 other pest control companies in the United States or individuals interested in natural and wellness products and services who wish to leverage their knowledge and experience in a complementary and rewarding way.
The time is ripe for pest management that uses less harmful and more environmentally responsible products. People's interest in their health and the health of their family members and pets and the health of the environment is not a fad — it is a growing trend that is well-entrenched.
We offer franchisees a unique opportunity to sell highly desirable services to the $6.5 billion recession-proof professional pest control market by appealing to health- and wellness-oriented consumers and those who support the ‘greening’ of America through reduced environmental contamination. Our experience and detailed market research indicate that our system has tremendous appeal to both current professional pest control customers and those who historically have avoided professional pest control services due to safety concerns.
People who are very happy with their current pest control company are willing to change to Xact Impact!
Xact Impact surveyed 375 homeowners (across Florida, Texas and California) who currently use a professional pest control company. On a scale of 1 to 10 (where 10 is the most willing), 42% of the homeowners (157) indicated that their willingness to change from their current PCO to Xact Impact was 7, 8, 9 or 10 (very willing to extremely willing). In addition, 80% (125) of these 157 people rated their satisfaction with their current PCO as a 7, 8, 9 or 10! In other words, our Natural Pest Management System is so compelling that a significant percent of homeowners who are very happy to extremely happy with their current PCO are very willing to extremely willing to switch to Xact Impact based only on a brief written overview of the Xact Impact Natural Pest Management System.
81% of peopled surveyed said they would be somewhat likely or very likely to switch to an environmentally friendly pest-control service.
Research conducted in California in 2003 found that 81% of current users of professional pest control would be “somewhat likely” or “very likely” to switch to an “environmentally friendly” pest control provider if they knew of one. In the same California study 1/3 of the homeowners that do not use a professional pest control company said they were “somewhat likely” or “very likely” to hire an environmentally friendly company where they would NOT hire a traditional company that sprays synthetic poisons.
83% of homeowners would be willing to pay more for a service that used fewer pesticides.
A study recently conducted by the University of Florida found that 83% of homeowners surveyed would be willing to pay MORE for a pest-control service that used less pesticide. This survey strongly indicated that customers are migrating towards integrated pest management approaches like Xact Impact's Natural Pest Management.
Focus group participants felt that Natural Pest Management meant "safer" pest management.
Focus groups conducted in Orlando, Florida by Xact Impact indicate that most people equate “natural” pest management with “safer” pest management, and that “safer” means to “promote wellness for the people, pets and the surrounding environment.” Safer is also a characteristic that can cause them to change pest control providers.
73% of non-professional pest control company users do not perceive any difference among pest-control companies.
Data from a Terminix market research study shows that 73% of homeowners who do not use a professional pest-control company do not perceive any difference from one company to the next. Our Natural Pest Management system will distinguish you from the competition to give these potential customers a reason to consider your Xact Impact franchise.
People concerned with health and wellness that do not use traditional pest control are likely to use Natural Pest Management.
People who hold strong core health and wellness beliefs are highly unlikely to use a traditional professional pest control company. However, Xact Impact Natural Pest Management has many such people using our system today. In other words, there is a largely untapped market that is available as your potential customers.